Recruiting franchisees for your network

It is important that your recruitment program is individually tailored to your franchise model. The Franchise Shop puts a lot of work into understanding your business, your legal documents, and then building a recommended recruitment model.

This is to enable our team to study your system and documents and build your recommended recruitment plan.

Ensuring the correct mix of:

• Internet Advertising - Facbook, Google, and/or Instagram - easily the most consistant source of leads these days.
• Franchise magazines -  expensive but valuable, and adds good content to your web site etc.
• Press Advertising - for tightly geographic situations only.
• Content on your web site & ours - critical that your content is up to date, accurate and interesting. Video, whiteboard animations, articles, blogs and so on.
• Public Relations - not every media realease will be run everywhere you send it, but if they are well done a reasobale percentage will work.
• Referrals - the most powerful recruitment tool is an existing franchise owner talking to their contacts about your franchise opportunity, so reward the if they do.
• 'Within your business' Advertising eg. signage, vehicles, stationery

We follow a systematic approach to ensure we help find you the best possible franchise owners for your system. We will work with you to establish what kind of person you are seeking, and what skills and attributes they need to bring to your franchise. We will interview then reference and background check all applicants referred to you.